The design of T-magi blurs the line between storefront and interior, allowing the shop itself to function as a the display window. The teapot – a universal tea symbol – serves as the central motif for the shop's design, logo and promotional materials.

The shop has a laboratory-inspired aesthetic, inviting visitors to engage with tea through multiple senses. A scent wall showcases 40 different teas, encouraging customers to smell, taste and explore the premium products of Marriage Frères sold in the shop. Tiny backlit perforations on shelves and walls create the striking, 3 dimensional teapot image, which dissolves into abstract shapes as you move closer while, more than just an eye-catching centerpiece but also a functional display space.